Advertising Value of Social Media Advertisement on Sustainable Brand Purchase Intention: The Moderating Role of User-Generated Video Among Gen Z In Malaysia
Author :
Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K K Ramachandran & Zuraidah SulaimanVolume:
14 issue:4 Year:2023 Views : 328
APA:Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K K Ramachandran & Zuraidah Sulaiman. (Volume-14, Issue-4 -(Year-2023)). Advertising Value of Social Media Advertisement on Sustainable Brand Purchase Intention: The Moderating Role of User-Generated Video Among Gen Z In Malaysia. Retrieved from https://academic-pub.org/ojs/index.php/ijecs/article/view/2260
Chicago:Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K K Ramachandran & Zuraidah Sulaiman. "Advertising Value of Social Media Advertisement on Sustainable Brand Purchase Intention: The Moderating Role of User-Generated Video Among Gen Z In Malaysia" Example, Volume-14-issue-4-Year-2023-2073-9729. https://academic-pub.org/ojs/index.php/ijecs/article/view/2260.
