Reviewer
| Name: | Dr Ramachandran K K |
| Designation: | Professor |
| Department: | Management / Commerce |
| Research Area: | Commerce and Management |
| Organization: | Dr G R Damodaran College of Science |
| Contact: | Contact Reviewer |
| Qualification: | PhD |
| About: | Currently the Vice Principal, Dr. G R Damodaran College of Science and Director / Professor - GRD Institute of Management and School of Commerce & International Business. A Triumvirate in Management, International Business and Commerce. Has a double Ph.D. in Marketing and Management. A Fulbright fellow of USA. Fellow of Chartered Management Institute (UK). Honoured with a Visiting Professorship from the globally-renowned University of Southampton, UK, a part of the Russell Group. |
| Status: |
| Author: | Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K K Ramachandran & Zuraidah Sulaiman |
| Title: | Advertising Value of Social Media Advertisement on Sustainable Brand Purchase Intention: The Moderating Role of User-Generated Video Among Gen Z In Malaysia |
| Publication Year: ISSN: Volume: Issue: |
2023 2073-9729 14 4 |
| Indexing: | SCOPUS, |
| Visit Paper: | Click here |
| More Details | Click here |
| Author: | A. Shameem, K. K. Ramachandran, A. Sharma, R. Singh, F. J. Selvaraj and G. Manoharan |
| Title: | The Rising Importance of AI in Boosting the Efficiency of Online Advertising in Developing Countries |
| Publication Year: ISSN: Volume: Issue: |
2023 979-8-3503-9926-4 |
| Indexing: | SCOPUS, |
| Visit Paper: | Click here |
| More Details | Click here |
| Author: | K. K. Ramachandran, K. K. Lakshmi, J. Singh, A. Prusty, J. Panduro-Ramirez and M. Lourens |
| Title: | The Impact of the Metaverse on Organizational Culture and Communication |
| Publication Year: ISSN: Volume: Issue: |
2023 979-8-3503-9926-4 |
| Indexing: | SCOPUS, |
| Visit Paper: | Click here |
| More Details | Click here |
| Author: | A. Mittal, K. K. Ramachandran, K. K. Lakshmi, N. N. Hasbullah, M. Ravichand and M. Lourens |
| Title: | Human-cantered Artificial intelligence in Education, Present and future opportunities |
| Publication Year: ISSN: Volume: Issue: |
2023 979-8-3503-9926-4 |
| Indexing: | SCOPUS, |
| Visit Paper: | Click here |
| More Details | Click here |
| Author: | K. K. Ramachandran, M. A. Suresh Kumar, Rajesh Singh, Amit Barve, Biju G. Pillai & José Luis Arias Gonzáles |
| Title: | Internet of Things (IoT) Exploratory Analysis in Strategic Management |
| Publication Year: ISSN: Volume: Issue: |
2023 978-93-80544-47-2 |
| Indexing: | SCOPUS, |
| Visit Paper: | Click here |
| More Details | Click here |