A Study Of Customer Satisfaction Towards Oppo Mobile Phones

Ms. R. Dharshini; Dr. P. Poornima

A Study Of Customer Satisfaction Towards Oppo Mobile Phones

Author : Ms. R. Dharshini, Dr. P. Poornima Journa Name: International Journal for Novel Research in Economics, Finance and Management Volume: 4 issue: 2 Year: Volume-4-issue-2 Views : 269

Abstract:

In the modern digital era, smartphones have become an essential part of everyday life. Among various mobile brands, OPPO has gained significant popularity due to its innovative features, camera quality, and affordable pricing. This study aims to analyse the level of customer satisfaction towards OPPO mobile phones among users in Coimbatore city. The research focuses on factors such as product quality, price, battery life, camera performance, design, and after-sales service. The study also examines customer preferences, buying behaviour, and issues faced while using OPPO mobiles. The findings reveal that most customers are satisfied with OPPO smartphones, especially in terms of price and camera quality, though some improvements are required in battery performance and service support.