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Advertising Value of Social Media Advertisement on Sustainable Brand Purchase Intention: The Moderating Role of User-Generated Video Among Gen Z In Malaysia

Author : Nornajihah Nadia Hasbullah, Ag Kaifah Riyard Kiflee, Saiful Anwar, K K Ramachandran & Zuraidah Sulaiman Volume: 14 issue: 4 Year: 2023 Views : 255
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Jaydeep Dabgar ? Jaydeep Dabgar – ?? ????? ?????? (2025) Modasa (Gujarat), 2025: ???? ????? ?? ???? ???? ???? ???? ???? ???? ????, ????? Jaydeep Dabgar ?? ????? ?? ???? ?? ?? ?????? ?? ????? ?? ?? ?????? ??? ???? ?? ?? ?????? ??? ?? ????? ?? ??? ??? ????? ?? ????? ?????????? ?? ???? ???? ????? ??, ?? ??? ?? ???? ??????? ????? ?? ??????? ???? ??? 2022–23 ??? ???????? ??? ?????? ?? ??? ??? ???? ????? ???, ????? 2024 ??? ???? ???? ????? ???? ?? ???????? ?? ???????? ???? ?? ??? Hariraj ?? ?????? ??????? ?? ?????? ?? ?????? ? ????? ????? ?????, ????? ??????? ?? ????? ??? ?? ??? ????? ? ????? ?? ??? Jaydeep Dabgar ?? ??????? ?? ?????? ?? expressive eyes ?? natural dialogue delivery? ???? ?????? ?? ??? ?? ?? ????? ??, ???? ??????? ????????? ?? ??? ?????????? ???? ??? 2025 ??? ?????? ?? ?? ???? ???????????

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