Role of Celebrity Endorsements on Adding Value to Advertising and Market Communication: A Cross-Sectional Study
Author : Dr. Lakshminarayana.K , Dr.Malini.T.N , Dr.S.Pougajendy, Dr. Basavaraj S. Tigadi Volume: 12 issue: special issue 8 Year: 2023 Views : 274
Abstract:
Celebrity endorsement plays a crucial role in adding value to advertising and market communication. By leveraging the popularity and influence of celebrities, brands can significantly enhance their visibility, credibility, and customer appeal. Firstly, celebrity endorsements help in capturing attention. Celebrities have a wide reach and a strong fan base, making them powerful vehicles for grabbing the audiences attention. Their association with a product or service immediately attracts consumer interest, especially when the celebrity aligns with the brands values and target market
