Reviewer
000-516-494
| Name: | Dr.S.Pougajendy |
| Designation: | Professor |
| Department: | Management Studies |
| Research Area: | Marketing,HRM |
| Organization: | Sri Manakula Vinayagar Engineering College (Autonomous) |
| Contact: | Contact Reviewer |
| Qualification: | PhD |
| Status: |
Journal
| Author: | Dr. Lakshminarayana.K , Dr.Malini.T.N , Dr.S.Pougajendy, Dr. Basavaraj S. Tigadi |
| Title: | Role of Celebrity Endorsements on Adding Value to Advertising and Market Communication: A Cross-Sectional Study |
| Publication Year: ISSN: Volume: Issue: |
2023 ISSN 2063-5346 12 special issue 8 |
| Indexing: | SCOPUS, |
| Visit Paper: | Click here |
| More Details | Click here |
