Abstract: This study aims to examine and analyze the effect of Technology Investment (IT), Family Ownership(FAM), Corporate Social Responsibility Costs (BCSR), and Exchange Rates (NT) on the dependent variable, Firm Value, which is proxied by Tobin’s Q. The sample used in this study consists of banks listed on the Indonesia Stock Exchange for the period 2015-2022, totaling 31 banks. The independent variables in this study are Technology Investment, Family Ownership, Corporate Social Responsibility Costs, and Exchange Rates. The dependent variable is Firm Value, measured by Tobin’s Q. The sampling method is purposive sampling. The data analysis method uses panel data regression to test the influence of the independent variables IT, FAM,BCSR, and NT on TBQ. The results of this study show that among the independent variables affecting the dependent variable Firm Value, IT has a significantly positive effect on Firm Value. The variables FAM and BCSR have a significantly negative effect on Firm Value, while NT has no effect on Firm Value.