The study titled “Consumers’ Buying Behavior Towards Eco-Friendly Products” focuses on understanding consumers’ awareness, preference, and purchasing behavior towards environmentally friendly products. Due to increasing environmental problems and pollution, many consumers are becoming more conscious about using eco-friendly products such as reusable bags, organic products, biodegradable items, and energy-saving goods. The study aims to identify the factors influencing consumers to purchase eco-friendly products, including quality, price, environmental awareness, and social influence. It also examines the challenges faced by consumers, such as high cost and limited availability of eco-friendly products. The study concludes that consumers are gradually showing positive interest towards eco-friendly products because of growing concern for environmental protection and sustainable living.