Television advertisement is considered one of the most effective medium to influence the purchase decision of consumers. This study aims to analysis the impact of television advertisements on the buying behavior of FMCG customers. The data was obtained from the general public Coimbatore district. A sample of 150 questionnaires were circulated, recorded and compared. Results indicate that most of the respondents felt that they were influenced by food items and hair care products advertisements were influence to buy those products. It is noticed that most of the respondents expressed that advertisement are entertaining and call to mind. The findings from the study depict that FMCG advertisements are successful in creating impact on buying behavior of the FMCG products, particularly about the food items and skin care products. The customers are expecting much information from the short advertisements. It is suggested that the advertisement need to be more informative. It can be inferred that advertisements lead to the digital money transactions and created more awareness.