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A Bibliometric Study and Visual Representation of Consumer’s Online Shopping Behavior

Author : Mudasir Ahmad Tass, Iqbal Ahmad Hakim Volume: 14 issue: 78 Year: 2023 Views : 413
Abstract:
There is an increase in global interest in studying consumers online shopping behaviors. Over the past decade, this field of study has seen tremendous growth and development. We have conducted a bibliometric analysis of the " Research are the top journals in each of the three assessment categories, according to the bibliometric study. Almost 54% of the worlds publications were contributed by the US, China, and India, indicating that these countries contributed significantly to online shopping behavior. Countries, authors, affiliations, most cited documents, and most used authors keyword plus were identified as the most relevant and influential actors. According to the bibliometric analysis, the research suggests a certain future research agenda for online shopping behavior. In the field of behavioral research on online shopping, this study has practical implications both for academics and researchers
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