Scholar
| Name: | Dr. Pritam Chattopadhyay |
| Designation: | Associate Professor |
| Department: | Management |
| Research Area: | Marketing, Branding, Advertising, Consumer Behavior |
| Organization: | Amity University Kolkata |
| Contact: | Contact Reviewer |
| Qualification: | PhD |
| About: | Dr. Pritam Chattopadhyay is associated with Amity Business School and Amity School of Business, Amity University Kolkata. He is having an academic background with a demonstrated history of working in the higher education industry (particularly in Management) and institutes like IBS Hyderabad, MIT Pune. He is the recipient of the prestigious “Research Excellence Award” by Scientific International Publishing House in the year 2023. His patent application titled “Implementation of Techniques towards Security and Privacy for EDGE AI in IOT/IOE - Based Digital Marketing Environments” is published in patent journal. He is skilled in teaching Marketing and allied subjects, Research methodology, Entrepreneurship and Curriculum Development. He is a strong educational professional with a Ph.D. in Management, M.Phil. in Management and Master in Marketing Management (M.M.M.) degree focused on Marketing from the University of Pune. He has published more than 75 research papers and case studies in national and international journals and presented research papers in 25+ national and international conferences organized by prestigious institutes like IIM Bangalore, Jammu, Lucknow, IBS Hyderabad, IIT Roorkee etc. He is the Editorial Board Member of International Journal of Business Management and Economics Research and International Journal of Entrepreneurship and Small Business Management. He has also authored 8 books on different management areas like Strategy, HR and HRD, Service marketing, Retailing, Digital Marketing etc. He has almost 18 years of teaching and research experience, industry experience. |
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