Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach
Author :
Bade Sudarshan Chakravarthy1*, Dr. B. Uma Rani2, Dr. K. Karunakaran3, Dr. John Adaikalam4, Dr. Sushil Kumar Shukla5Volume:
30 issue:3 Year:2024 Views : 348
APA:Bade Sudarshan Chakravarthy1*, Dr. B. Uma Rani2, Dr. K. Karunakaran3, Dr. John Adaikalam4, Dr. Sushil Kumar Shukla5. (Volume-30, Issue-3 -(Year-2024)). Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach. Retrieved from https://kuey.net/index.php/kuey/article/view/5840
Chicago:Bade Sudarshan Chakravarthy1*, Dr. B. Uma Rani2, Dr. K. Karunakaran3, Dr. John Adaikalam4, Dr. Sushil Kumar Shukla5. "Analyzing The Impact Of Entrepreneurial Orientation On Integrated Marketing Communications In Msmes: A Structural Equation Modeling Approach" Example, Volume-30-issue-3-Year-2024-2148-2403. https://kuey.net/index.php/kuey/article/view/5840.
