Voice Search Optimization As A Digital Marketing Strategy: Implications For Online Retail Performance

Dr. Rajidi Rammohan Reddy; Dr. Sayantani Chakraborty

Voice Search Optimization As A Digital Marketing Strategy: Implications For Online Retail Performance

Author : Dr. Rajidi Rammohan Reddy, Dr. Sayantani Chakraborty Journa Name: International Journal of Science, Engineering and Technology Volume: 14 issue: 5 Year: Volume-14-issue-5 Views : 4

Abstract:

Voice search optimization has become one of the revolutionary approaches in digital marketing which has major consequences for the efficiency of online retailing. Given the rising significance of voice-activated purchases, which is likely to reach the market value of $150.3 billion in 2025, retailers need to implement innovative solutions to improve their digital marketing strategies. This paper presents the impact of VSO implementation on e-commerce performance indicators through a combination of quantitative and qualitative analyses of 2,847 websites of online retailers. It was discovered that application of AI-based technologies for voice search optimization cuts down the costs of creating content by 81%, increases the organic traffic by 156%, and raises the conversion rate by up to 34% in comparison with standard search traffic.