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Vinsers’ Reviews: A Content Analysis of Selected Tiktok Videos with #Health

Author : International Journal of Science and Management Studies (IJSMS) © 2024 by IJSMS Journal Volume-7 Issue-1 Year of Publication : 2024 Authors : Phan Hoàng Tùng, ?? Chí H?i, Nguy?n Minh Khuê, Bùi Nh?t An Journa Name: International Journal of Science and Management Studies (IJSMS) Country : India Volume: 7 issue: 1 Year: 2024 Views : 169
Abstract:
Abstract: In recent years, social media has emerged as a ubiquitous channel that enables individuals to share their viewpoints and experiences on various subjects, including matters related to healthcare. Especially on TikTok, videos tagged with #Health have garnered a significant following, raising questions about how these videos are perceived by their audience. This study aims to provide an in-depth analysis of TikTok videos with the hashtag #Health. Specifically, this research decoded the themes presented in the selected 100 #Health videos, described their content, and checked their factual accuracy. Qualitative approaches such as content analysis, and qualitative observations were used to gather data. The study explored the themes presented in #Health videos, assess how viewers engage with these videos, and determine the accuracy of the information presented. A variety of themes are present in TikTok videos with the #Health. Most of the content has creative, informative, and educational presentations that capture the interest of viewers. However, some misinformation in these videos was encountered. Furthermore, this study recommends that additional focus be allocated to verifying the accuracy of the information provided in these videos.
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