The Role of Digital Marketing in Business Growth

Vel Murugan P; Assistant Professor Ms. Bushra B.

The Role of Digital Marketing in Business Growth

Author : Vel Murugan P, Assistant Professor Ms. Bushra B. Journa Name: International Journal of Science, Engineering and Technology Volume: 14 issue: 2 Year: Volume-14-issue-2 Views : 168

Abstract:

Digital marketing has emerged as a crucial driver of business growth in the modern economy. With the increasing penetration of the internet and digital technologies, businesses are shifting from traditional marketing methods to digital platforms to reach a wider audience. This study examines the role of digital marketing in enhancing business growth by analyzing its impact on customer engagement, brand awareness, and revenue generation. The research adopts a descriptive methodology using primary and secondary data. The findings reveal that digital marketing significantly contributes to business expansion by improving customer reach, enabling targeted marketing, and increasing conversion rates. The study emphasizes the need for businesses to adopt innovative digital strategies to sustain competitive advantage.