The Fast Lane of Shopping: Quick Commerce’s Grip on Modern Consumers

Dr. D. V. Padmaja; Thilak KA; Vishvakumar A

The Fast Lane of Shopping: Quick Commerce’s Grip on Modern Consumers

Author : Dr. D. V. Padmaja, Thilak KA, Vishvakumar A Journa Name: International Journal for Novel Research in Economics, Finance and Management Volume: 4 issue: 2 Year: Volume-4-issue-2 Views : 270

Abstract:

Digital technology has radically changed the retail business and given rise to quick commerce. Quick commerce offers products that are delivered within minutes and has greatly changed consumer shopping habits and expectations. The current study, “The Fast Lane of Shopping: Quick Commerce’s Grip on Modern Consumers,” focuses on how quick commerce platforms influence purchase habits, spending, and decision-making. Data for the study were collected through a structured questionnaire distributed to the respondents using simple random sampling. Analysis of the data was done using descriptive and Chi-Square tests. Results from this study indicate that convenience, urgency, and fast delivery are the leading factors behind the adoption of quick commerce. Although quick commerce is rapidly gaining popularity among modern consumers, traditional stores remain important in planning and bulk purchases.