Leveraging Geospatial Analytics And Machine Learning For Precision Business Expansion: A Micro-Market Framework
Author :
Mrs. Sangeetha Priya, Tarun G, Prasanth PmJourna Name:
International Journal of Science, Engineering and Technology Volume:
14 issue:2 Year:Volume-14-issue-2 Views : 81
Abstract:
The strategic expansion of business operations is a critical yet high-risk endeavor, often hampered by a reliance on macro-level market data that fails to capture localized nuances. This paper addresses this challenge by introducing a comprehensive framework for micro-market analytics, designed to facilitate data-driven, precision-targeted business expansion. The proposed model integrates multi-source data— including demographic, geospatial, transactional, and psychographic information—to segment large urban areas into distinct micro-markets. By applying machine learning algorithms, specifically a gradient boosting model, the framework generates a \"Market Potential Score\" to quantify the success probability for each granular location. The methodology is validated through a hypothetical case study of retail expansion in a Tier-2 Indian city, demonstrating its ability to identify high-potential, low-risk opportunities that traditional analysis would overlook. The framework culminates in a visualization dashboard, providing stakeholders with an intuitive tool for strategic decision-making. This approach significantly enhances the precision of expansion strategies, minimizes financial risk, and promotes sustainable business growth in competitive environments.
APA:Mrs. Sangeetha Priya, Tarun G, Prasanth Pm. (Volume-14, Issue-2 -(Year-Volume-14-issue-2)). Leveraging Geospatial Analytics And Machine Learning For Precision Business Expansion: A Micro-Market Framework . Retrieved from https://www.ijset.in/wp-content/uploads/IJSET_V14_issue2_114.pdf
Chicago:Mrs. Sangeetha Priya, Tarun G, Prasanth Pm. "Leveraging Geospatial Analytics And Machine Learning For Precision Business Expansion: A Micro-Market Framework " Example, Volume-14-issue-2-Year-Volume-14-issue-2-2348-4098. https://www.ijset.in/wp-content/uploads/IJSET_V14_issue2_114.pdf.