Internet marketing has transformed the global business environment by enabling companies to reach consumers through digital platforms. The rapid growth of online shopping (e-commerce) is closely linked to advancements in digital marketing strategies such as social media marketing, search engine optimization (SEO), and artificial intelligence (AI). This paper examines the current trends in internet marketing that influence online shopping behavior, highlighting technological developments, changing consumer preferences, and emerging business models. The study concludes that personalization, mobile commerce, and social commerce are key drivers shaping the future of online shopping. Internet marketing has revolutionized the global retail landscape by transforming how businesses interact with consumers and how consumers purchase products. With the rapid growth of digital technologies, online shopping has become an essential component of modern commerce. This paper examines the current trends in internet marketing and their impact on online shopping behavior. Key trends such as artificial intelligence (AI), social commerce, mobile marketing, personalization, and data-driven strategies are explored. The study also highlights challenges and future opportunities in the evolving e-commerce ecosystem.