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Green Logistics Strategies for Competitive Advantage to Tata Motors

Author : Narendra Kumar Dubey, Dr. Khushboo Agnihotri Journa Name: International Journal for Novel Research in Economics, Finance and Management Volume: 4 issue: 1 Year: Volume-4-issue-1 Views : 129
Abstract:
Green logistics has now become a vital strategic driver to attain sustainable competitive advantage for the automotive industry. This study is focused on the role of green logistics practices followed by Tata Motors and how these contribute to increasing efficiency as well as business growth. There are many factors that regulate the growth of the automotive sector, such as increasing stringent environment regulations, fuel pricing, and customer awareness. As a result, the automotive sector faces pressure to minimize carbon footprint, which is now a major concern. Tata Motors has incorporated a number of green logistics practices such as route optimization, fuel-efficient transportation modes, usage of electric vehicles for intra-logistics purposes, warehouse management, usage of alternative fuels, and package solutions. The study focuses on the business practices of the company that have lowered transportation costs by minimizing generated waste, enhancing resource utilization, and bettering their brand image. Green procurement policies and coordination with environmentally responsible suppliers further strengthen Tata Motors framework of a sustainable supply chain. Additionally, digital technologies such as telematics, IoT-based fleet monitoring, and data-driven logistics planning help improve fuel efficiency and reduce environmental impact. The findings suggest that green logistics not only supports compliance with environmental standards but also creates differentiation in the competitive automotive market. By integrating sustainability into its core logistics strategy, Tata Motors gains cost advantages, operational resilience, and stronger stakeholder trust. This study, therefore, concludes that green logistics is no longer a corporate social responsibility initiative but a strategic necessity for achieving competitive advantage and long-term profitability in the automotive sector.

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