The most popular entertainment destinations are films and web series, and project initiators have tried a variety of strategies. To entertain an audience, filmmakers can use niche or broad entertainment platforms. However, the primary challenge lies in obtaining funding for small and emerging directors to produce films and web series. Hence, a new initiative approach involves giving regular people a platform to directly invest in the creation of films and web series. They use interest-based or equity-based investment and provide fixed or flexible budgets. Production might be fully or partially financed by investment. As of now, there isn’t a common platform for investing in the creation of films and web series. Web series with a content focus have become more and more popular recently on over- the-top (OTT) services like Netflix, Hotstar, and Amazon Prime. The goal of this research is to close this conceptual gap and provide an investment model for films and web series that can be implemented and utilized to the advantage of all parties involved, including the investors, platform owners, supporters, distributors, and future viewers in general. The conceptual approach put forth here is founded on a critical examination of people, as individuals nowadays are willing to make direct investments in films because they are aware of the risks involved.