Behavioural Impact Of Game-Based Learning On Employee Engagement And Productivity In Service Companies Under Indian IT Industry.

Udayashankar Rao KN; Dr. JK Tandon

Behavioural Impact Of Game-Based Learning On Employee Engagement And Productivity In Service Companies Under Indian IT Industry.

Author : Udayashankar Rao KN, Dr. JK Tandon Journa Name: International Journal for Novel Research in Economics, Finance and Management Volume: 4 issue: 1 Year: Volume-4-issue-1 Views : 75

Abstract:

This research investigates how gamification strategies impact learner engagement, motivation, collaboration, and information retention within corporate training programs, particularly in IT service organizations. A structured survey involving 180 professionals from ten firms revealed that gamified learning is perceived as more effective than conventional methods by 65% of respondents. Leaderboards (82%) and achievement badges (78%) were identified as key motivators. While 75% of participants expressed increased willingness to engage in gamified modules, 60% noted that overly competitive elements could be counterproductive. The study concludes with five strategic recommendations for sustainable gamification: customized learning journeys, career-relevant incentives, integration of real-world scenarios, collaborative challenges, and periodic content updates. These insights offer valuable guidance for instructional designers and corporate educators aiming to optimize training outcomes.