Customer preferences and expectations have changed as a result of the banking industry’s use of digital technology. The primary goal of the study is to understand how digitization have affected e-banking services. The relationship between the bank and its customers has typically been one-to-one. Curiously, the Indian government has been taking numerous actions to introduce technological developments in the country’s banking industry. The consumer response has been extremely positive to the introduction of debit cards, credit cards, NEFT, RTGS, Jan Dhan Yojana, White label ATMs, Mobile banking, Internet banking, and many other significant initiatives to improve banking in India. These varied digital products assist the businesses (service providers) in enhancing their company performance and maintaining market competitiveness. In order to boost their profitability, strengthen their financial position, and enhance performance, they also help to increase market share. They all point out that despite the recent ten years of significant technical improvement in Department of Financial Services (DFS), the element influencing the firm’s performance and profitability in academic literature has not received the appropriate attention. A growing number of people are using and accessing the financial services offered by banks thanks to developing new technologies like app banking and mobile wallets.