Artificial intelligence has advanced a lot in the 21st century, making its mark in every field, taking technology to a higher level. This artificial intelligence is also playing a major role in the field of politics. Artificial Intelligence has brought new techniques to the field of Political Science, especially in ‘Electoral Behavior Studies’, to evaluate, predict and influence voter behavior. The term ‘Electoral Behavior’ describes how people and groups participate in elections, including their voting decisions, political leanings and levels of participation. In the past, surveys, interviews and statistical tools were widely used in this field. However, researchers and political actors now have access to sophisticated tools that enable deep insights into voter psychology and decision-making processes thanks to the development of artificial intelligence. This paper explores the place of artificial intelligence in electoral behavior research, as well as its uses, benefits, pitfalls, ethical dilemmas and potential.