A Study On Impact Of Social Media On Consumer Behaviour

Mr. Sparsh Agnihotri; Mr. Pankaj Lalwani

A Study On Impact Of Social Media On Consumer Behaviour

Author : Mr. Sparsh Agnihotri, Mr. Pankaj Lalwani Journa Name: International Journal for Novel Research in Economics, Finance and Management Volume: 4 issue: 2 Year: Volume-4-issue-2 Views : 10

Abstract:

The rapid growth of social media has significantly transformed consumer behavior in the digital age. This study examines how platforms such as Instagram, Facebook, and TikTok influence consumer decision-making, brand perception, and purchasing patterns. Using secondary data and existing research findings, the paper identifies key factors such as peer influence, online reviews, influencer marketing, and targeted advertising. The study concludes that social media plays a crucial role in shaping consumer preferences, increasing brand engagement, and driving purchase decisions.