A Study on Impact of Restaurant Features and Average Dining Cost on Customer Satisfaction
Author :
Twinkle Sharma, Poonam, Renuka AroraJourna Name:
International Journal of Science, Engineering and Technology Country :
IndiaVolume:
12 issue:3 Year:2024 Views : 703
Abstract:
India has always been a food-loving country with each region having its own special cuisine. Indians have never been very big on eating out. But all that is changing now. The restaurant industry in India has been growing at a rapid pace over the last decade or so and the growth story is set to continue for the upcoming future. There were nearly 220K good restaurant establishments in India in 2002. The food service or restaurant industry was worth a whopping Rs.43, 000 crores in 2010 and growing at a healthy rate of 15-20% annually. Full-service restaurants are under more pressure than ever, in part because the restaurant business has seen strong growth in the home-meal-replacement concept in recent years. We searched nearly 8653 restaurants that come under the famous “zomato restaurants”. This investigation focused on two factors: (1) Average cost of dining for Two,(2) Customer satisfaction, To analyse this relationship among the cost and customer satisfaction, we attempt to present multistate cost and customer satisfaction analysis. We have to categorise an analysis based on effective cost slabs along with services provided for customer satisfaction on that particular slab. To analyse this investigation we used the online version of the tool provided by IBM that is IBM Cognos.