A Study On Customers Purchase Behaviour Towards Fast Moving Consumer Goods (Fmcg) In Bangaluru City

Dr. RAGHAVENDRA B S

A Study On Customers Purchase Behaviour Towards Fast Moving Consumer Goods (Fmcg) In Bangaluru City

Author : Dr. RAGHAVENDRA B S Journa Name: International Journal for Novel Research in Economics, Finance and Management Volume: 4 issue: 2 Year: Volume-4-issue-2 Views : 136

Abstract:

Fast Moving Consumer Goods (FMCG) are essential, low-cost products that are consumed quickly and purchased frequently by consumers as part of their daily needs. These include items such as food products, toiletries, cleaning agents, and other household necessities. The present study aims to analyze the purchase behaviour of customers in Bangalore city, a rapidly growing urban market with diverse consumer preferences. The research is based on a sample size of 380 respondents, selected using a structured questionnaire to gather primary data regarding their buying habits and preferences.