A Study on Customer Satisfaction Towards Quick Commerce Delivery Services to Zepto
Author :
Neelakantam AkshithaJourna Name:
International Journal for Novel Research in Economics, Finance and Management Volume:
4 issue:5 Year:Volume-4-issue-5 Views : 3
Abstract:
Quick commerce has become an important part of online shopping by providing customers with fast delivery and convenient access to groceries and daily-use products. This study titled “A Study on Customer Satisfaction Towards Quick Commerce Delivery Services with Special Reference to Zepto” was conducted to understand customer satisfaction towards Zepto’s quick-commerce delivery services and to examine the relationship between customer perception, expectation–experience gap, delivery speed, product availability, service quality, and customer satisfaction. The study is based on primary data collected directly from Zepto users through a structured questionnaire prepared using Google Forms. The study adopted a descriptive research design and used convenience sampling for collecting responses. A total of 150 responses were considered for the study. The collected data were organized and analyzed using Microsoft Excel and Microsoft Power BI, with percentage analysis, average scores, graphical representation, and correlation analysis used for interpretation. The findings of the study show that the average customer satisfaction score was 4.51 out of 5, indicating a high level of satisfaction among the respondents. The average customer perception score was 4.48 out of 5, showing a positive perception towards Zepto. The study also found that 58.7% of respondents belonged to the 21–30 years age group, while 51.3% were students. The correlation analysis showed positive relationships between the selected study variables and customer satisfaction. The findings indicate that delivery speed, product availability, service quality, and the gap between customer expectations and actual experience are important aspects of the customer experience. The study suggests that Zepto should focus on maintaining timely delivery, meeting customer expectations, ensuring product availability, improving customer service, enhancing application usability, and maintaining order accuracy and product quality. Overall, the study provides insights into customer satisfaction and the areas that can be considered for improving Zepto’s quick-commerce delivery services.